Sunday, December 19, 2010

What are Direct Carbon Offsets?

"Carbon Offsets" has been a hot phrase in the past couple of years, but what does it mean and how much of an effect does it really have? If you scour the internet, you will find scores of websites that will offer to balance the Co2 emissions produced by airplane flights, driving to the local supermarket, and even industrial production. Some of these programs invest in renewable energy production or mass tree planting, but it is oftentimes difficult to trace where exactly your money is going. That is why I like to refer to them as indirect carbon offsets.

Direct Carbon Offsets takes place on a smaller scale, and must include concrete evidence of carbon dioxide sequestration. Climate Swag has chosen to take this route and invest a portion of our profits in tree planting & bike advocacy efforts. Pictures of the trees and bikes will be posted on our Facebook Page so that there is direct, tangible evidence of our efforts to balance energy consumed in producing our amazing eco-gifts.

To learn more about Direct Carbon Offsets and the Climate Swag philosophy, check out our Facebook Page at http://www.facebook.com/pages/Climate-Swag/124013184326225?ref=ts

To learn more about our cool climate and eco green gifts, check out http://www.cafepress.com/climateswag

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